Wednesday, March 7, 2012

Branding we USED to like

If it's not broken why fix it? That's how we felt when we noticed the Ecover washing up bottle sitting by the sink. We had always marvelled at their soft style of carefully chosen fonts, fresh colours and stunning graphics that gave the impression of a good solid company that truly cared about the environment but were pretty cool too. Then what did they do? They only went and had an image overhaul and now have a look of being far too corporate. Gap did the very same thing last year but realised their mistake and quickly reverted back to their old logo. Go on Ecover, do a Gap for us?

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