Wednesday, March 7, 2012

Branding we USED to like

If it's not broken why fix it? That's how we felt when we noticed the Ecover washing up bottle sitting by the sink. We had always marvelled at their soft style of carefully chosen fonts, fresh colours and stunning graphics that gave the impression of a good solid company that truly cared about the environment but were pretty cool too. Then what did they do? They only went and had an image overhaul and now have a look of being far too corporate. Gap did the very same thing last year but realised their mistake and quickly reverted back to their old logo. Go on Ecover, do a Gap for us?

colour wonders

We're at Hello Monkey Graphics are very colour concious and spend many hours deliberating over pantone clour charts. It's just as exciting as as looking fonts don't you know. Maybe not your thing but that's our job I guess! But who could turn down these tasty morsels? We found these Pantone cookies curtesy of Design Taxi and will be baking our own to dunk into our Pantone mugs and pondering over colour charts for the next month. So you see we're not as obsessed as some people!